Tag: Business

  • How to Write according to David Ogilvy

    In September of 1982, David Ogilvy shared the following:

    1. Read the Roman-Raphaelson book on writing.* Read it three times.
    2. Write the way you talk. Naturally.
    3. Use short words, short sentences and short paragraphs.
    4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
    5. Never write more than two pages on any subject.
    6. Check your quotations.
    7. Never send a letter or a memo on the day you write it. Read it aloud the next morning —and then edit it.
    8. If it is something important, get a colleague to improve it.
    9. Before you send your letter or memo, make sure it is crystal clear what you want the recipient to do.
    10. If you want ACTION, don’t write. Go and tell the guy what you want.

    *Writing That Works., HARPER & ROW,

  • Elon Musk’s decision to block unregistered users from reading tweets decimates Twitter’s SEO

    Turns one of the side-effects of blocking traffic from reading tweets, is it will tank your SEO and search appearance. Twitter is forcing all unregistered traffic to login or register. If your content is not indexable, it will hurt your SEO scores. This mechanic is well understood by web and software engineers. My best guess is all the pandering and feet-kissing people in his orbit neglected to tell him the consequences of this to keep Elon’s temper tantrums at bay. Making tweets visible to registered users only and installing rate-limits is a terrible product choice that affects growth strategies negatively. Don’t take my word for it, the numbers speak for themselves.

    Barry Schwartz for SEO Roundtable writes:

    On Friday, June 30th at about 1pm ET, Twitter had 471 million URLs indexed in Google Search according to this site command.

    Then yesterday, July 2nd, I snapped another screenshot and Google had 34% fewer URLs indexed, 309 million, that is 162 million fewer URLs indexed

    Then this morning, I grabbed another screenshot, and it was down now to 227 million URLs indexed, that is about 52% less than what was indexed on Friday

    […]

    Twitter URLs indexed by Friday to today went from about 471 million URLs to 227 million, a drop of about 52%. I wonder what type of impact this has on its traffic from Google Search, if any.

    Musk is an idiot.

  • Elon Musk Is So Busy His Private Jet Is Taking 13-Minute Flights

    Marie Patino, Leonardo Nicoletti and Sophie Alexander for Bloomberg:

    A Bloomberg analysis of the use of primary private planes among some of the richest people in the world finds that Musk comes out on top. For example, his private jet took more than twice as many trips as Ellison’s in 2022.

    ​​The roughly 2,112 metric tons of greenhouse gas emitted in 2022 from flight’s on Musk’s personal jet — not the Tesla or SpaceX corporate jets — is a tiny fraction of the 8.4 million metric tons that Tesla estimates its customers avoided emitting in 2021. But it’s more than 140 times the average American’s carbon footprint and, to make it up, a Tesla Model 3 would have to replace an average premium internal-combustion car for 7 million miles.

    On average, a normal person emits about 4 tons of carbon per year. This asshole contributed over 500x the amount of CO2 in 2022. Some additional context, Musk is infamous for creating problems for himself, micro-manages his teams and can’t seem to figure out teleconferencing. Musk continues to maintain a ridiculous illusion that he truly cares about the environment and is concerned for the future of humanity. It is all a facade. If he truly gave one iota, he could simply adjust his schedule to be more remote-friendly or I don’t know, maybe not take a private flight every day. Musk is and always has self-righteous silver-spooned spoiled piece of of shit.

  • Two Modes of Effective Work

    According to The Origins of Herman Miller’s Modes of Work there’s two classes of work available to us. I believe these still apply even as most of us work in distributed teams these days. They may seem obvious:

    1. Alone
      • Chat
      • Converse
      • Co-Create
      • Divide & Conquer
      • Huddle
      • Show & Tell
      • Warm Up, Cool Down
    2. Together
      • Process & Respond
      • Contemplate
      • Create

    I think we’re really getting somewhere here. Reading that list made me very nostalgic for in-office coffee breaks at the water cooler 🙁 Going beyond these classes of work, we can go deeper — there’s really only two modes of work:

    • Just Get it Done (JGID)
    • Planned Work

    The Just Get it Done mode is tackling tasks that are probably collated in a list. Maybe you have a 20 clients you need to email before the end of the day. Maybe there’s a submission deadline you need to hit. Or maybe, it’s just shit that needs to get done today or this week. These tasks are often rewarding in the short term, because they unblock you field of vision. I find that clearing of these sorts of tasks early in the day unblock me later in the afternoon to contemplate longtail projects. Or heck, it clears my head for office hours too. If you find yourself with a mountain of unfinished JGID tasks every day, congratulations. You’ve just discovered that your organization is suffering a staffing or project management problem. Big yikes.

    The Planned Work mode is less rewarding in the short-term. But, is vastly more rewarding in the long-term. If you’ve ever wrapped a 6-month long project or released a new product — you know exactly what I’m talking about. This mode of work often produces JGID tasks. That’s the point. You take a big idea, and chunk it. Making a wholly impossible task, possible via piecemeal.

  • McDonald’s Minimal Global Packaging Redesign Explained

    McDonald’s Minimal Global Packaging Redesign Explained

    Brands tend to reduce their footprint and minimize messaging after substantial growth. That’s not a maxim, or anything. Just an observation. Google, AirBnb, Slack and IBM — are a few that come to mind. But there are hundreds of examples out there. Tech companies have it easy, because their product is imbued with their digital identity.

    Food brands on the other hand require great packaging to propel their brand identity. A harmony has to exist between the packaging, the restaurant, and the brand. Check out Burger King’s big rebrand. It’s flat, simple and oozes nostalgia of the 80’s. Now McDonald’s has a new packaging initiative? Clearly they’re competing, right? Of course, they are competing in the literal sense, for our dollars, our mouths and our attention — but why the sudden renewed interest?

    We’re exiting the the pandemic, for one. Albeit slowly, and on the heels of the highest mortality rates in the world no less, here at home in the USA. But secondly, the world is changing, and the fast food industry is taking notice and investing like crazy in new food technology. Plant protein is in huge demand.

    Plant-based protein versions of the Big Mac and BLT are on the horizon. They’re closer to market than you think, and the fast food industry is about to explode in new varieties of alternative meat offerings. This is a huge deal. But while it’s compelling to vegetarians, and vegans — a large swath of American omnivores are not so easily convinced. To change their minds, you have to change their hearts. Burger King and McDonald’s are shedding the brand equity of the past 20+ years: fast, quick, and greasy — and trading it in for something new, something hopeful, perhaps impossible: fast and good.

    That’s a fucking hell of a tall order, I know.

    Rand Paul, did it with IBM in 1968. Despite being an immensely complex data organization, hand-built the machines that led us into the information age, and makes continuous breakthroughs in artificial intelligence, the company continues to grow and evolve his simple brand system.

    The fast food industry knows there’s an explosive growth potential just waiting to burst with the advent of plant proteins, and they’re laying the groundwork for the next 20-30 years of growth.

    Simply put, minimalism is the language that brands foam at the mouth for. It’s the ultimate designation for a successful product in any industry. I mean, just looks at Apple. The pinnacle of minimalism. The pinnacle of success. The champion of Americana. Capitalizing on that language, the fast food industry are willing plant-proteins into the mainstream. Will it work though?

    Adweek‘s piece on the packaging redesign has a great quote from the partners at Pearlfisher on the project. Which by the way, spanned nearly 4 years in development:

    No matter the region or language, we wanted the packaging design to communicate joyful moments while being immediate and universal.

    Hamish Campbell, vp, ecd, Pearlfisher

    Universal adoption of a packaging system will be key to success across all of their menu items. But, the packaging is only a small part revealed of a broader effort coming to the global face of the McDonald’s company. I predict we’ll see more and more of this minimal system Pearlfisher constructed very soon. I think we will definitely see plant-proteins and new offerings from McDonald’s coming to the forefront, with classic products like the Big Mac and Filet-o-Fish take a backseat to quickly evolving American fast food tastes.

  • 13 Months, 28 days

    Calendars and time-keeping, is what makes or breaks civilizations. It’s no mistake that the Julian and Gregorian calendar varieties carry their Caesarian namespace. Managing how we catalog time is a pretty political, financially-motivated and generally sensitive topic. We don’t like change. It’s human nature to resist change. It takes serious inertia to introduce new (let alone change) calendar or time formats.

    There once was a time when each local town kept their own time individually. Which was frankly, insane. Train and locomotives carried a lot of sway back then, and then on November 18th, 1863 it become the gold standard. However, it didn’t become law until Congress passed the Standard Time Act in 1918.

    Does it ever piss you off that you can’t calculate what day of the week it will be a month from now? Or schedule an appointment off the top of your head on a day of the week that’s a weekend? Or a weekday? Why do some months have 30 days and others have 31? What’s up with February? The hell is a leap year? The Gregorian calendar is a mess.

    This could all be so much easier. Eastman Kodak did their homework. They realized a more efficient calendar would yield more productive appointments and scheduling. I mean, wouldn’t be amazing if every month was the same format? 13 months, 28 days:

    Image from Bloomberg

    It’s also known as the International Fixed Calendar. There would be 13 months (the 13th month would be called Sol, sandwiched between June and July), and no month would contain a “5th week,” because each month would be comprised of 4 weeks. Incredible. The entire calendar can sit in a beautiful matrix (see above). New Year’s Day would simply be an “magic” day, added as a sort of holiday at the end of the year. Also called “Year Day” or “Double Sunday” as the calendar resets for the new year, it would fall on a Sunday it ends and begins on. The next day would be Jan 1, a Sunday.

    Do you like this concept? Because I sure do. If you like it as much as I do, contact your representatives here! Make your voice heard.

  • ByteDance in talks to sell TikTok to Microsoft

    ByteDance in talks to sell TikTok to Microsoft

    According to the Wall Street Journal, ByteDance, the parent company behind TikTok is in talks to sell the app to Microsoft. As a primer, Microsoft prefers to buy their innovations instead of inventing or building them. No shame there. It’s literally how Microsoft has done business for years. They bought MS-DOS (QDOS) in 1981 from a Seattle software firm. In 2016, they purchased LinkedIn for $26B. A pretty hefty price-tag.

    How much do you think Satya Nadella will pony up for TikTok? $10B? $30B? Who knows. What we do know, is that the entire deal could evaporate (or at the very least go on hold). You see, the two parties are waiting for guidance, and approval from America’s favorite dictator — President Trump. Yesterday he said he was going to sign an executive order to force the app to cease operations in the US. Everyone is waiting to make moves until he literally makes an executive decision.

    Regardless, it’s unclear just how profitable TikTok could be, but they’re investing heavily in a in-house business-first ads platform. Think… Facebook or Twitter. I think that’s pretty telling. I guess we’ll have to wait until the curtain is pulled back to know more.

  • Away CEO Steph Korey Replaced After Verge Investigation

    Away CEO Steph Korey Replaced After Verge Investigation

    Zoe Schiffer, at The Verge writes:

    Away CEO Steph Korey is stepping down, just four days after an investigation from The Verge highlighted the company’s toxic culture. Korey, one of the luggage brand’s co-founders, will be replaced with former Lululemon executive Stuart Haselden, though Korey will still continue on as executive chairman.

    Stuart Haselden has impressive credentials. For one, he’s an Army veteran. Changing company culture is hard work, just look at Uber. It doesn’t happen overnight. Perhaps, he is just what Away needs.

    His previous work at Lululemon, Saks and J. Crew were pretty long stints, totaling nearly two decades. Almost his entire professional career has been at the crossroads of retail and finance. Something tells me that Haselden, an Auburn alum (Tim Cook’s alma mater), just might be up to the task of turning around Away’s toxic work culture:

    Haselden’s mandate will likely involve turning around Away’s company culture, and he may have relevant experience. Lululemon faced its own reports of toxic management, which culminated in CEO Laurent Potdevin’s resignation last year. In the aftermath of the scandal, Haselden took control of the company’s people and culture functions — the teams that are directly responsible for creating a healthy working environment.

  • KFC is Going Beyond Fried Chicken in Atlanta

    KFC is Going Beyond Fried Chicken in Atlanta

    KFC

    Kentucky Friend Chicken is rolling out Beyond Meat’s plant-based meat substitute deep-fried nuggets and boneless wings in test markets in Atlanta. The Morning Brew reports:

    The meatless revolution has breached the castle walls. Today, a KFC store near Atlanta is rolling out Beyond Meat’s plant-based nuggets and boneless wings, all but guaranteeing fried chicken will remain in the news cycle for a second straight week.

    I cannot wait to try this. Here’s to hoping the test market responds well to Beyond Fried Chicken ????

  • When a Transit Agency Becomes a Suburban Developer

    John Surico for CityLab writes:

    The big magnet to the Westchester County town is its Metro-North Railroad commuter rail station, which provides a 45-minute connection to midtown Manhattan. Although Harrison has had a steady population increase since 2010, Belmont is thinking about the future: namely, a younger generation that prefers the bustle of urban life to the quiet of suburbia. The community needs more to make them stick around, he believes. “What I’m trying to do is attract Millennials, so eventually they want to buy here in Harrison,” he said.

    That is what inspired Harrison’s Halstead Avenue project, a $76.8 million mixed-use real estate development built in collaboration between the Metropolitan Transportation Authority (MTA), which oversees the Metro-North, and developer AvalonBay Communities. It is the first time ever that the Metro-North will sell a parcel of its land for transit-oriented development (TOD); in this case: 143 apartments, 27,000 square feet of retail space, two pedestrian plazas, and a 598-space parking garage, most of which is reserved for the public and commuters.

    That is kind of mind-blowing. Metro-North/MTA is selling a parcel of land to a real-estate development company at the benefit of Harrison residents. Harrison, for residents outside of New York, is a Long Island Sound shore-town in Westchester just north of New York City.

    Essentially, the Transit Authority has taken on additional duties as a real-estate developer. The soon-to-be built apartments however convenient to the residents, are likely to be mostly luxury apartment units. Only seven of the apartments are earmarked for affordable status. I’m sure this will be fantastic in the long-run but, I have the feeling that only reason this is really kicking off, is because it ensures the certainty of Harrison’s nearby real estate valuations as impending tumultuous financial times loom. The lack of affordable housing aside, it’s interesting to see the MTA dipping their toes into real-estate development. Not sure that is the best idea, but it is literally a slide taken directly from the MTA’s latest plan to maximize use of commuter rail capacity.

  • Verizon Sells Tumblr to Automattic, the Home of WordPress

    Verizon Sells Tumblr to Automattic, the Home of WordPress

    The WSJ reports:

    Verizon Communications Inc. has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion.

    Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers, the companies said. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook, Reddit and other services.

    This is a shocking acquisition. No doubt, this a good move for the preservation of blogs. I firmly believe Automattic will be a better steward of creators than Verizon (or was it called Oath?) would’ve been. I have long awaited the day where Tumblr and WordPress have publication parity. This has to be really excited for everyone at Tumblr. I mean this even has Tumblr veteran Marco Arment pumped:

    Edit: it appears that Marco Arment deleted this tweet:

    This is pretty cool. Can’t think of a better owner today than Automattic for Tumblr’s huge creative publishing community.

    Marco Arment

    Now the hard question — what about the adult content ban? For now, it seems the ban stays in place. But, it’s really unclear if Matt will ever changed the policy. Regardless, the blogs at Tumblr will live on under the safe and profitable umbrella of Automattic.

  • Facebook is Rebranding Their Apps, Add Its Name to Instagram

    From The Information:

    In a big shift, Facebook plans to signal its control of Instagram and WhatsApp by adding its name to both apps, according to three people familiar with the matter. The social network will rebrand the apps to “Instagram from Facebook” and “WhatsApp from Facebook,” the people said.

    Employees for the apps were recently notified about the changes, which come as antitrust regulators are examining Facebook’s acquisitions of both apps. The app rebranding is a major departure for Facebook, which until recently had allowed the apps to operate and be branded independently. 

    Well, I guess it’s official. Instagram has jumped the shark. The writing has been on the wall for quite some time, so I can’t say I’m surprised. But this, is the icing on the cake for me. Back when Kevin Systrom and Mike Krieger left Facebook, I had grave concerns for the future of Instagram. But it’s now crystal clear — Facebook doesn’t (nor has it ever) give a shit about what their users want. Nor does Facebook care about how a healthy network of users should look like. It’s been obvious for a long time that Instagram is detrimental to your mental health, and they’ve done nothing but exacerbate the problem.

    So, I guess I’m leaving Instagram soon. Good thing Tim Smith is building Bokeh soon. Can’t wait to migrate.

  • Why Netflix Cancels So Many Shows

    You ever wonder why bombshell shows like Jessica Jones, Luke Cage, The Get Down or any of the other shows get cancelled after 2 or 3 seasons? Charlie Ridgely at comicbook.com writes:

    To put it plainly: New shows are cheaper. When a series launches, everyone involved gets paid a certain amount of money. After two seasons of that series being considered a success and being enjoyed by fans, it’s usually time for new contracts with a pay bump for those involved. Sounds fair, right?

    Well, for Netflix, the costs of those raises aren’t exactly worth the return of the show’s traffic. The third season of a series will see dedicated fans tuning in, but likely doesn’t have the same return as a new show that everyone can start from the beginning.

    To put it another way — Netflix doesn’t care about current subscribers. They have pivoted their efforts to growth. New shows attract new subscribers.

    Like trimming a growing sapling, Netflix is surgically kicking off new shows, and canceling them a la carte. Which really sucks. But the alternative is pilot-producing which can be even more costly, can ruin careers, and often never makes it to public airing.

  • The Dobson Family Sells Controlling Stake in Whataburger

    Whatastory. Now, I’m a born-and-bred Texan. I may live in New York City (for now), so the Empire State may have my taxes — but the Lone Star State has my heart. Always has, always will. Despite the troubling past and problematic heroes (and if you have the stamina to stand up to Republicans occasionally), Texas can be a fantastic, magical and oh-so affordable place to call home. So pardon me swimming through some backstory here, while I work up to the big reveal.

    To quote the great Lawerence Wright:

    […] Texans see themselves as a distillation of the best qualities of America: friendly, confident, hardworking, patriotic, neurosis-free. Outsiders see us as the nation’s id, a place where rambunctious and disavowed impulses run wild. Texans, it is thought, mindlessly celebrate individualism, and view government as a kind of kryptonite that weakens the entrepreneurial muscles. We’re reputed to be braggarts; careless with money and our personal lives; a little gullible, but dangerous if crossed; insecure, but obsessed with power and prestige.

    Power and prestige indeed — Fast-food restaurateurs frequently come to Texas to wade in the tepid waters of the nation’s id if you will. Open a shop in Texas, and it does well — chances are, you will do well just about anywhere.

    Texas has it all. From Five Guys to Fuzzy’s. We have Del Tacos (god knows why), food trucks, and oh so many Chipotle’s. Texas has In-n-Out’s and then there’s the Braums, Kincaids and Juicy’s. Not to mention a constant fierce rivalry between Shake Shack and our hero, Whataburger. And boy-howdy, lemme tell ya about the Jalapeño Tree and Bernie. The highway culture in Texas is a fertile breeding ground for all sorts of varying opinions on fast food. From Uvalde to Amarillo, every Texan has a contrarian favorite. But every true Texan can probably agree, Whataburger is a prized possession. Seriously. Couples may get married at McDonald’s locations in Hong Kong, but you can be damn sure Texans get married at Whataburger:

    Whataburger fans have had Whataburgers sent to them out-of-state via Federal Express, twenty-four couples were married at a Whataburger restaurant on Valentine’s Day in 1996, and in 1999 the STS-93 crew of the Space Shuttle Columbia requested Whataburger cookies on board for their July mission. The Seventy-seventh Texas Legislature officially recognized what customers have known for more than 50 years: Whataburger is a state treasure. On April 9, 2001, Rep. Jaime Capelo, (D-Corpus Christi), announced his resolution to recognize the Texas-based hamburger chain as a Texas Treasure.

    Whataburger has been in business for nearly 69 years now since the first location opened up in Corpus Christie (nice)! But there’s big news on the horizon for every Whataburger enthusiast — our Texan treasure, is now poised for growth now that the Dobson family has handed over the keys to Byron Trott:

    The merchant bank [BDT Capital Partners] that’s taking over the majority stake in Whataburger was founded by one of Warren Buffett’s favorite investors.

    The founding Dobson family will keep a minority position on the board, while Whataburger’s Chief Financial Officer Ed Nelson will become president of the orange-and-white burger chain. The company’s headquarters will remain in San Antonio.

    Not much is known about BDT Capital Partners. Despite dealing with billions of dollars, the company doesn’t have a website and rarely makes headlines.

    However, the company continues to grow under its founder, Byron Trott, who has been publicly praised by Warren Buffett in the past.

    Sign me the hell up. This is fantastic news for Whataburger. They’ve outgrown their spurs, many times over, and I have confidence that Trott and BDT Capital will take good care of Whataburger. I would love to see a Whataburger location open up in Brooklyn or Manhattan in my lifetime. That would be just so glorious.

    If you want to learn more about the history of Whatburger, The Texas State Historical Association has some incredible photographs (that couldn’t be shared here) and a lovely summary Whataburger’s history written by an excellent history teacher — Cindy Jones, of Woodrow Wilson Junior High in Dayton, Texas. I only know this because the THSA publishes a list of their junior historians here, which is super cool ????

  • In Defense of the 4-day Workweek

    In Defense of the 4-day Workweek

    Charlotte Graham-McLay for the New York Times:

    The firm ran the experiment — which reduced the workweek to 32 hours from 40 — in March and April this year, and asked two researchers to study the effects on staff.
    Jarrod Haar, a human resources professor at Auckland University of Technology, said employees reported a 24 percent improvement in work-life balance, and came back to work energized after their days off.

    “Supervisors said staff were more creative, their attendance was better, they were on time, and they didn’t leave early or take long breaks,” Mr. Haar said. “Their actual job performance didn’t change when doing it over four days instead of five.”

    Not surprised by the results of this interesting study. Not completely unrelated, but taking an afternoon nap can lower your risk of heart-related death! If you take a step back from the results of either study, it’s apparent that reducing the hours of working (wether that is physically or mentally exhaustive) contributes to a better life.

    Photo By: Trent Szmolnik

    Just about every city in America should be all-in on improving the quality of life of their citizens. A change to the few, impacts everyone. In other words: a rising-tide lifts all boats. It appears the New Zealand study reveals a reduction in operating costs for businesses and takes car traffic off the road:

    Noting that the company had seen lower electricity bills with 20 percent less staff in the office each day, Mr. Barnes said the change in work hours could have wider implications if more companies adopted such a strategy.

    “You’ve got 20 percent of cars off the road in rush hour; there are implications for urban design, such as smaller offices,” he said.

    But reducing the workweek can be expensive for other cities, as a similar study in Sweden shows. But it does corroborate public health results:

    The study showed that employees felt healthier, which reduced sick-leave absence, and that patient care improved, but the city won’t push ahead to make the plan permanent.

    Fascinating results. I would love to see a 4-day workweek become the norm. If you ask me, the trade-off is worth the coin spent.